MAKE-BELIEVE, MADE BETTER.

Commercial Producer-Director | Narrative Writer-Director

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“Ruidi’s directing portfolio is rapidly expanding and evolving. It features festival-touring short films, music videos in all their forms, bespoke commercial content, exhibition-tailored documentaries and unpredictable comedy sketches.

No matter the medium, the goal remains the same: “make memorable moments”. Ruidi’s work resonates with wide-reaching audiences by pairing dynamic, striking visuals with a nuanced approach to universal themes”.

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Featured Work

2025 Sports Content Reel!

NOW AVAILABLE!

2025 Music Promo Reel!

JUST RELEASED!

View More Work

Socials

Some rare BTS during a shoot with @jimigetyourfunkon / @amberlights_functionband This next session is actually mad- keep an eye out!👀👀 - @fiannmacleod going handheld for some crazy moves. Me, doing the usual. & these lovely action pics by @st
Some stills from something a bit different… Our fun, mini St Andrews day social media commercial special: “the ancient Scottish guide to home-hunting”. - Shot on iPhone 14 but turned out quite nice! Watch @jamie.collins10re reels t
Some long overdue stills from Mahuki’s live performance session earlier this year. Five incredible songs all filmed and recorded live, with an audience, at the Wee Red Bar. - Catch them in Edinburgh again on Dec 10th and give them a follow! - #
This short biographical sports documentary starts exhibiting soon @ the Hawick Museum. - A wild time filming this one with some truly unconventional setups- watch this space for the release date!